I design experiences that help people move through complex systems with clarity—using systems thinking, storytelling, and thoughtful AI to support real human outcomes.

Strengths

COLLABORATION & EMPOREMENT
Skilled at collaborating across disciplines—design, engineering, product, clinical—to move work forward with clarity and momentum.

Empower others through clear communication, shared understanding, and a calm, solution-oriented presence.

Create environments where ideas can surface, evolve, and strengthen through team input.

HUMAN-CENTERED DESIGN THINKING
Ground decisions in empathy and research, always focused on the real people behind the experience.

Use structured and unstructured methods—mapping, reframing, challenging assumptions—to uncover hidden opportunities.

Blend systems thinking with concept-level exploration to bring complexity into understandable form.


ACCESSIBILITY & INCLUSIVE DESIGN
Prioritize accessibility from the start, ensuring products are usable and equitable for everyone.

Collaborate closely with engineering and understand assistive technologies and regulatory standards.

Treat inclusion as both a responsibility and an essential part of effective healthcare design.

CONCEPTUAL & CREATIVE EXPLORATION
Strong conceptual thinker who excels in blue-sky exploration and early-stage ideation.

Comfortable with abstraction, ambiguity, and generating curiosity that opens new design pathways.

Skilled at translating loose ideas into tangible artifacts that guide strategy and product direction.

VISUAL CRAFT & CREATIVE EXPRESSION
Experienced in identity design, illustration, and experimental art—used strategically to inject clarity, emotion, and distinction into digital experiences.

Ability to shift between high-level systems logic and hands-on creative execution with ease.

DESIGN SYSTEMS & INTERACTION FOUNDATIONS
Build scalable design systems rooted in clarity, consistency, and long-term maintainability.

Balance structure with flexibility so teams can move fast without sacrificing craft or coherence.

RESEARCH, TESTING & INSIGHT GENERATION
Conduct qualitative and evaluative research that surfaces user needs, friction points, and mental models.

Synthesize findings into actionable insights that shape product decisions and inform AI-supported workflows.

MINDSET & SOFT SKILLS
Approaches challenges with positivity, curiosity, and a willingness to rethink assumptions.

Calm under pressure; able to hold space for complexity while steering teams toward alignment.

Communicates ideas clearly and empathetically, making even difficult concepts feel accessible.

01
UX Strategy +
Design

02
Product
Ideation

03
Service Design +
System Thinking

Capabilities

UX STRATEGY + DESIGN

Design is more than how your product looks; it’s about meeting your business objectives while giving your users a frictionless, memorable experience. I will create something that looks and works great and then analyze key metrics to ensure it’s meeting your goals.

PRODUCT IDEATION

From early concepts to MVPs and scaled products, I help teams shape ideas with a strategic, experimentation-driven approach. I blend design, research, and human-centered AI to uncover opportunities, prototype quickly, and bring meaningful solutions to market.

SERVICE DESIGN & SYSTEM THINKING

I map complex systems—clinical, operational, or organizational—to uncover friction points and opportunities. Through service blueprints, future-state pathways, and human-centered AI, I help teams create experiences that work end-to-end, not just screen-to-screen.

United Healthcare
McDonald's
visa
MoMA
WeightWatchers
Nike
Triple A
Marriott
Cartoon Network
Kaiser Permanante
Kraft
Cisco
Mondelez
American Red Cross
IBM

Brands I’ve worked with (partial list)

Clients and peers have great
things to say

I’ve had the privilege to work with Jerry at multiple companies and on a wide variety of projects. Jerry not only thinks big when it comes to solving problems, he is passionate about making the process fun and exciting for his team. This passion is clearly evident in the way Jerry approaches user-center design.
— Thomas Dahl, Senior Director, Experience Design
When designing any user experience, you need such acute attention to detail, passion in the research and user journey exercises it takes to fully architect any final product. Working with Jerry, his prowess was remarkable, and he helped us carry a very large product through the business, all the way to our CMO. Only great things to say about him.
— Nick Cifuentes, Senior Director, Digital Engagements
Jerry has a natural talent of taking abstract, an idea or concept, and rendering it into a thoughtful, creative product. He is proud of his profession and craft. It shows in his work. The details are important to him. He often sees the not so obvious; the solution that others on the team can not see or think may be impossible to execute. You should respect and trust his instincts. I’ve always valued Jerry’s work and I have been astonished that he has executed something so gracefully and simply that it was approachable for any and everyone.
— James Harris, CEO, Founder & Entrepreneur