Client engagement, digital strategy, product design


Weight Watchers


Digital Strategy



Product Features



Product Story


Customer Journey

pic_ww_customer journey.001.png

User Experience


Visual Design



Design Reviews



Design Iterations



Product Launch


How do you reward positive behavior?

Collaborated with Weight Watchers in their effort to become a world-class, data-driven organization. This partnership allowed me to re-think their PointsPlus formula, incorporate wearable devices into their services, and switch them from a waterfall to an agile product development cycle.

We released a responsive webapp in 3-months that incorporated wearable technology into the Weight Watcher's member experience.  We re-thought how the WW PointsPlus system worked in conjunction with a wearable device.  Weight Watcher’s stock jumped 5% upon release of the webapp.


Made at Slalom Consulting; Experience Design Lead