Path to a better you
WeightWatchers
Stuck in a downward spiral of membership attrition, their digital products viewed as outdated and increasingly losing marketshare to competitors who offered free or better services.
A new webapp was released in 3 months, re-thinking how the WW PointsPlus system worked in conjunction with a wearable device. Weight Watcher’s stock jumped 5% on release of the new experience.
Role
Experience Design Lead . 2015
Slalom Consulting
Product Strategy
The WW product team embedded into our own, experiencing firsthand how Agile Methodology and Design Thinking worked together.
Food
• Simplified food search
• Save favorite items
• Track calories and food points
Activity
• Connect a wearable device
• Simplified list of activities
• Create your own workouts
• Automatic point conversion
Weight
• Connect a smart scale
• Diary/mood entry
• Sync with weekly weigh-ins
• Set personal goals
• Data visualization of effort
Behavior
• Motivational notifications and suggestions
• Receive help when struggling
Product Story
We delved into a day-in-the-life journey with Nancy, gaining insight into how she navigates her day towards fitness and wellness objectives with WeightWatchers. Developing these day-in-the-life storyboards help identify key user tasks and positions the ‘user’ as a real person with wants and needs.
Customer Journey
This customer journey map shows how customers engaged with the WeightWatcher brand, highlighting key touchpoints to helping us understand the member behavior and improve outcomes.
User Experience
Quick sketches and low-fi wires to determine if we’re on the right track.
Design Iterations
Product launch
