Client engagement, digital strategy, product design

 
 

Weight Watchers
Webapp

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Digital Strategy

 

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Product Features

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Product Story

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Customer Journey

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User Experience

 
 

Visual Design

 

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Design Reviews

 

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Design Iterations

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Product Launch

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How do you reward positive behavior?

Collaborated with Weight Watchers in their effort to become a world-class, data-driven organization. This partnership allowed me to re-think their PointsPlus formula, incorporate wearable devices into their services, and switch them from a waterfall to an agile product development cycle.

We released a responsive webapp in 3-months that incorporated wearable technology into the Weight Watcher's member experience.  We re-thought how the WW PointsPlus system worked in conjunction with a wearable device.  Weight Watcher’s stock jumped 5% upon release of the webapp.

 
 
 

Made at Slalom Consulting; Experience Design Lead

 
 

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