Client engagement, digital strategy, product design
How do you reward positive behavior?
Collaborated with Weight Watchers in their effort to become a world-class, data-driven organization. This partnership allowed me to re-think their PointsPlus formula, incorporate wearable devices into their services, and switch them from a waterfall to an agile product development cycle.
We released a responsive webapp in 3-months that incorporated wearable technology into the Weight Watcher's member experience. We re-thought how the WW PointsPlus system worked in conjunction with a wearable device. Weight Watcher’s stock jumped 5% upon release of the webapp.
Made at Slalom Consulting; Experience Design Lead