Digital strategy, design research, client engagement, product design

 
 

Blue Cross Blue Shield
Prototype

 
pic_bcbs_title.jpg
 
 

Digital Strategy 

 

__

Whiteboard Ideation

 
 
 

__

User Research

 
pic_bcbs_ux.004.png
 
 

__

Hypothesis Development

 
pic_bcbs_ux.006.png
 
 

__

Product Feature

 
pic_bcbs_ux.005.png
 
 

User Experience

 

__

Personas

pic_bcbs_persona.jpeg.001.jpeg
pic_bcbs_ux.007.png
 
 

__

Information Architecture

pic_bcbs_ux.008.png
 

____

Pencil Sketches

 
pic_bcbs_ux.009.png
pic_bcbs_ux.010.png
pic_bcbs_ux.011.png
 
 

__

Wireframes

 
 
 

Visual Design

 

Helping Blue Cross Blue Shield innovate the future of healthcare with a series of experiments and rapid prototyping

Created a series of experiments and rapid prototyping we can reveal possible outcomes. Working closely with the Director of Innovation in visualizing future scenarios and outcomes in improving the quality of care and decreasing the cost of health services. The Caregiver application is one such exercise. 

The Caregiver app is prototype envisioning a series of future services to be delivered by BCBS for its members. Providing a single, secure platform for patients and caregivers to take control of user-specific healthcare needs; including education, document management, logistics, reminders, and billing. It allows for a consistent care experience for every patient.

 
 
 

Made at Slalom Consulting; Experience Design Lead