Moving an iconic brand forward in the digital age
How do you move an iconic brand forward into the Digital Age?
By helping them become a world-class, data-driven organization. This partner engagement allowed us to re-think their PointsPlus formula, incorporate wearable devices into their services, and switch them from a waterfall to an agile product development cycle.
Weight Watchers was stuck in a downward spiral. Membership attrition was decreasing.
Their digital products were viewed as outdated and they were increasingly losing marketshare to competitors who offered free or better services.
On top of all that, their efforts to connect wearables to their infrastructure failed.
We embedded the WW product team into our own, so they could experience firsthand how Agile Methodology and Design Thinking worked.
There was a lot of resistance and doubt, but when we had our first working prototype in 4 weeks, they saw the value immediately.
We Released a responsive webapp in 3 months that incorporated wearable technology into the WW user experience.
We re-thought how the WW PointsPlus system worked in conjunction with a wearable device.
Weight Watcher’s stock jumped 5% on release of the webapp.
Experience Design Lead : Responsible for the experience strategy and UX design of the prototype. Lead the UX team which collaborated closely with Design and Technology daily in producing a variety of documents and artifacts to stakeholders.
• Design Research
• User and Stakeholder Interviews
• Personas, User Stories, Wireframes
• Design Workshops and Presentations
• Sprint Planning
Made at Slalom