AV200 — Hope for All
A 2-day, 200-mile bike ride through urban and rural Georgia, to raise awareness and funding for HIV/AIDS vaccine research at the Emory Vaccine Center. The cycling event is designed to challenge individuals and teams; while inspiring the community to work towards a world where HIV/AIDS is part of human history.
As an all volunteer run organization that donates 100% of all money raised to its beneficiaries – they had a bit of a branding/awareness problem. People associated with ACA found out that I’m a cyclist and once did the 500+ mile LifeCycle ride in California, and were trying to recruit me for their event. I said, “Only if we rebrand the event, as you guys need help.”, and so began a 4-year relationship of awesome.
Action Cycling Atlanta | Strategy, Brand + Creative Direction