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I am conceptual and strategic, a leader as well as a doer. I have years of experience as a designer and have worked with brands, marketing and technology. I can inspire a team, collaborate with clients to tell their story, build a product, illustrate a concept, prototype an idea, and ultimately create top-tier digital work.

 

Strengths

- design thinking
- conceptual brainstorming
- identity design
- experimental art
- illustration
- excessivism
- color
- naming
- inspiration & research
- vendor coordination
- abstraction
- positivity
- hyper-awareness
- generating curiosity
- blue sky
- empathy

Weaknesses

- karaoke
- trendy aesthetics
- playlists
- email sign-offs
- driving slow
- impressions
- deep sea fishing
- conference calls
- formal etiquette
- symmetrical lists

 
 

Capabilities

 
 

UX STRATEGY + DESIGN

Design is more than how your product looks; it’s about meeting your business objectives while giving your users a frictionless, memorable experience. I will create something that looks and works great and then analyze key metrics to ensure it’s meeting your goals.

 
 

PRODUCT IDEATION

Whether you’re launching a new startup, or looking to bring innovation to your company, I can provide solutions to craft MVPs and large scale web applications, bringing your big ideas to market.

 
 

BRANDING & COLLATERAL

I’ve guided brand strategy for companies defining themselves for the first time as well as established brands seeking to refresh or re-align their image. I develop brand systems that represent your company and resonate with your customers.

 
 

Brands I’ve Worked With (partial list)

 
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Clients and peers have great
things to say.

 
 

“I’ve had the privilege to work with Jerry at multiple companies and on a wide variety of projects. Jerry not only thinks big when it comes to solving problems, he is passionate about making the process fun and exciting for his team. This passion is clearly evident in the way Jerry approaches user-center design. Jerry is someone who recognizes not just how to make things easier but how to make them meaningful and sharable.”

Thomas Dahl, Senior Director, Experience Design

 

“When designing any user experience, you need such acute attention to detail, passion in the research and user journey exercises it takes to fully architect any final product. Working with Jerry, his prowess was remarkable, and he helped us carry a very large product through the business, all the way to our CMO. Only great things to say about him.”

Nick Cifuentes, Senior Director, Digital Engagements

 

“Jerry is an extremely creative thinker and strategist that looks to a myriad of sources when designing a solution to a problem. Drawing inspiration from games to real world scenarios that sit outside of the problem space, he always has a fresh way of looking at scenarios and coming up with unique strategies. Jerry will always push the boundaries of traditional thought, but give you implementable solutions. Combining his modern approach with a wealth of experience Jerry is bound to make an impact on any team.”

Tricia Spoonts, Director of User Experience

 

“Jerry worked tirelessly for 4 years to transform our brand from Action Cycling 200 to AIDS Vaccine 200. He worked with us to refine our messaging. He developed everything which represented us visually (logos, posters, jerseys, and web design). He created a brand which propelled us from a $100,000 ride to a $250,000+ ride.”

Bret Busch, Ride Director

 

“I had the opportunity to work with Jerry when I was leading Nike’s measurement strategy for World Cup 2014. We had a difficult task of visualizing data in a powerful way we can share with Sr Marketers and have them quickly understand it. Jerry was able to take our complex business requirements and quickly turn them into visual mockups to overlay on our data structures. Not only is Jerry extremely talented with creative design, he was easy to work with and depend on because of his ability to translate and nail a brief the first time. I look forward to working with him again in the future and would hire him in a heartbeat for visual design work.”

- Matthew Wolf, Senior Director, Digital Engagements

 

“Jerry has a natural talent of taking abstract, an idea or concept, and rendering it into a thoughtful, creative product. He is proud of his profession and craft. It shows in his work. The details are important to him. He often sees the not so obvious; the solution that others on the team can not see or think may be impossible to execute. You should respect and trust his instincts. I’ve always valued Jerry’s work and I have been astonished that he has executed something so gracefully and simply that it was approachable for any and everyone.”

- James Harris, CEO, Founder & Entrepreneur